Natura App
// UX UI & Branding & Iconography
What the Plant?
Game-ifed Botany knowledge for allScope of work:To conceive, develop, and design a mobile application focused on human-centric UX/UI.
is vital to our existence, however we often take it for granted.
Most children today can identify hundreds of Corporate Logos but less than 10 native plants. There needs to be a faster, easier way to educate people about the nature around them!
Nature…
brand story:Natura is a mobile application that helps people learn about the plants in their local area or wherever they visit in a fun, interactive way blending education with engagement.
People are encouraged to go outside and enjoy all our natural world has to offer while cataloging discoveries with map locations and share with a built in community.
The colors chosen for the application reflect the cool curiosity of nature, while the clean, scientific sans-serif typography makes learning easy and memorable in a modern screen-obsessed world.
creative approach:
User flow through the app was designed to be intuitive and provides ease for a wide age range of users.
Easy-to-use navigation features pixel-perfect outlined icons right at your fingertips. The custom iconography was intentionally sized and positioned to be clear and accessible for all.
Through a less intrusive layering technique, the descriptive information appears over the blurred-out picture of the plant in question keeping the user immersed in their natural environment.
user experience strategy:
Fun
that is stimulating for your brain!
Little wins
that keeps you motivated!
Discover
and save building a catalogue identified plants anytime anywhere!
Add your favorite discoveries in your collection to access anytime anywhere! Make & follow friends to share your adventures & start new ones!
My UX/UI Process
concept development,
persona generation,
user research interviews,
user journey mapping,
establishing design principles,
deciding app sections & functionality,
design element & typographic studies,
sketch framing,
mock paper prototype testing,
digital wireframes,
visual concept explorations,
final visual design,
interactive digital prototyping,
plus more user testing & refining if needed
