Laser Finishing Apparel:

Levi’s Project F.L.X. (Future Lead Execution)

As an innovation developer and laser designer, I pioneered groundbreaking techniques and technologies utilizing digital platforms and tools in collaboration with a vibrant creative innovation team at Levi Strauss & Co.

Initiated the illustration and design of prints, patterns, filters, graphics, and finishes, integrating Jeanologia’s cutting-edge eMark laser technology and digital tools to bring adaptable laser finishing techniques to life.

This eliminated over 1,000 chemicals used in jean production, reduced finishing times from several hours to just a couple of minutes, and allowed Levi’s to make more of what they sell.

Levi's and Jeanologia logos side by side on a white background.

Using Jeanologia laser equipment, I designed patterns in Adobe Photoshop and imported them into the machine's eMark software.

I have extensive experience designing and operating this equipment. I also serve as our team's liaison for troubleshooting and provide valuable feedback for updates.

Development process trails were done with varying laser intensities and pattern adjustments on different washes of denim until the desired results were achieved.

Laser finishing is done flat on a table vs the mannequin each having different advantages.

Various finishing techniques can be done faster and more sustainably with laser.

Natural wear patterns, damages, and even false patches and graphics were designed to be marked on the fabric with the laser. The results after washing speak for themselves.

Person using a tablet to edit a pair of ripped blue jeans, with the jeans laid out on a surface in the background. Levi's application design. UX UI 
Above is a pair of fully laser finished jeans on top of the replicated vintage pair.
special Custom for Lizzo
A denim jacket lying flat on a Laser machine table with a square fabric piece, two color swatches, and tape around the fabric piece, likely for a color-matching or design process.
A denim jacket with floral laser print or distressed spots laid flat on a gray surface in a laser finishing machine.
Close-up of a denim jacket showing part of the sleeve and hem, with a floral pattern on the fabric and copper buttons. Laser printed with floral pattern design.

The Future of Finishing

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The Future of Finishing ✶ 

Levi's // All over bandana graphic // on jeanologia Flexi lab table configuration
A computer monitor displays a digital design or image of denim jeans on a screen. The monitor is placed on a blue Jeanologia-branded stand. An emergency stop button is mounted on the stand above the monitor. This is a laser finishing machine.
Six pairs of ripped and distressed blue jeans laid out on a white surface.
Levi's jeans are being laser finished on a laser machine by Jeanologia.
A pair of jeans with a geometric patchwork design on the front made with laser finishing techniques, lying on a patterned rug among other denim clothing items.
Young woman standing on a wooden deck at Haus of Levi's Miami, holding up a pair of jeans with 'GO' laser printed all over them, in front of a sign about water conservation. She is wearing brown lace-up boots, a white shirt, and a denim jumper.
Designs of geometric sacred symbols printed on fabric and denim jeans, featuring patterns like the Flower of Life and Metatron's Cube. Sacred geometry.
Close-up of a fabric with denim material and a pattern resembling denim, featuring rolled-up denim jeans, a zipper, and a floral print fabric on the right side.
Pair of vintage blue distressed jeans hanging on a display, with rips and tears, seen from a person's hand pulling one leg.
Pair of dark blue distressed denim jeans with a rip on the left knee, laid flat against a white background. Made with a laser finishing process.
Pair of blue jeans with a repeated pattern of bold letters in a darker shade of blue. Made with a laser finishing process.
Pair of blue distressed camouflage jeans with ripped patches. Made with a laser finishing process.
Pair of distressed blue jeans with rips and tears. Made with a laser finishing process.
Pair of blue jeans with paisley and floral pattern design. Made with a laser finishing process.
Pair of blue distressed denim shorts with frayed edges on a white background. Made with a laser finishing process.
Person wearing light blue, distressed denim jeans, pink sweatshirt, and white sneakers. Made with a laser finishing process. Pattern design by Reanna Wright.
Young woman wearing a light blue hoodie, blue jeans with white paint splatters, and white sneakers, standing against a white background. Made with a laser finishing process. Pattern design by Reanna Wright.
A young woman wearing a light blue hoodie, speckled blue jeans, and white sneakers, standing sideways with her arms crossed and holding the hood's drawstring, against a plain white background. Made with a laser finishing process. Pattern design
A young woman wearing a light pink hoodie with a red Levi's logo, blue acid-wash jeans, and white sneakers, standing against a white background. Made with a laser finishing process. Pattern design by Reanna Wright.
Young woman wearing a pink hoodie with Levi's logo, blue faded jeans, and white sneakers, standing against a plain white background. Made with a laser finishing process. Pattern design by Reanna Wright.
Side view of a young woman wearing a light pink hoodie, blue acid-wash jeans, and white sneakers, standing against a plain white background. Made with a laser finishing process. Pattern design by Reanna Wright. 
special brand activation @ Levi's Haus Miami //  Levi's x A bathing ape collaboration // with jeanologia Nano laser