Natura is a mobile application to help people learn about the plants in their local area or wherever they are visiting in a fun, interactive way. People are encouraged to go outside and enjoy all that our natural world has to offer and also share their personal discoveries with friends and family through social media.
The colors chosen for the application reflect the cool curiosity of nature, while the clean, scientific sans-serif typography make learning easy and memorable. Easy to use navigation features pixel perfect outlined icons right at your fingertips.
Through a less intrusive layering technique, the descriptive information appears over the blured out plant picture in question which helps keep the user immersed in their natural environment.
Add your favorite discoveries in your collection to access anytime anywhere! Make & follow friends to share your adventures & start new ones!
I am passionate about creating visually compelling user interfaces based on user-centered design principles and best practices.
My process included concept development, persona generation, user interviews, user journey mapping, establishing design principles, deciding app sections and functionality, design element and typographic studies, sketch framing, mock paper prototype testing, digital wireframes, visual concept explorations, final visual design, digital prototyping and more user testing.
Fun that is stimulating for your brain!
Little wins that keep you motivated!
Can be used anytime anywhere!