Vride is a ride sharing platform that offers an economical way to get to work by doing things the right way. The company is dedicated to providing modern solutions to transportation problems guided by the philosophy of environmental responsibility and corporate decency.
Logo exploration sketches are always drawn out by hand and then brought to life digitally using Adobe Illustrator and Indesign.
I designed a fresh updated brand identity system for Vride to make the brand more memorable and stand out from the other competition in the San Francisco and greater bay area. I also found it necessary to strengthen the brand by widening the target audience to encompass more than just commuters. By evolving the brand into a full transportation service with both ride-sharing and private car (taxi) options, it opens up new niche markets while maintaining the existing brand equity, resulting in overall brand and business growth.
The design echoes friendly tone with a new vibrant green and yellow colors to illustrate the Eco-friendly philosophy. The new "V" symbol in the logo reflects two people facing each other in a reclining position with approachable rounded corners to form a more recognizable mark that could stand alone.
Clear rounded sans serif type helps bridge the current brand equity with a new recognizable brand for sustainable revitalization.
Along with the logo redesign I produced a new brand style guide which is essential for maintaining proper consistency when using the company's most visible and valuable assets.